We are all aiming to create relevant and valuable content for the right audience. That’s what we’ve been doing for years, right? Well, in our experience, that’s not entirely true.
Many B2B companies are creating content hoping it’ll attract the right audience.
But the truth is, if you haven’t spent some time developing your Buyer Personas and creating content that will drive them through the buyer journey, it’s most likely you are wasting your time (and your prospects!)
It’s down to one thing
ARTICULATE our VALUE PROPOSITION in our communication with OUR CUSTOMERS.