Content Marketing - PinkPiano Inc.

CONTENT MARKETING

We are all aiming to create relevant and valuable content for the right audience. That’s what we’ve been doing for years, right? Well, in our experience, that’s not entirely true.

Many B2B companies are creating content hoping it’ll attract the right audience.

But the truth is, if you haven’t spent some time developing your Buyer Personas and creating content that will drive them through the buyer journey, it’s most likely you are wasting your time (and your prospects!)

It’s down to one thing

ARTICULATE our VALUE PROPOSITION in our communication with OUR CUSTOMERS.

If your content strategy is narrowed down to making brochures without considering their pains and drivers, don’t worry, there’s still hope! There are a few simple steps for you to start using content marketing strategy to drive prospects through your sales pipeline. 

We love to create and implement content marketing strategies for B2B specialized industries.

Discover what our offer can do for your business!