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One of the main reasons PinkPiano Inc exists in the first place is because we believe that marketing should be a trusted advisor for Sales Organizations in the industrial B2B world and actually help them grow their business.
That’s why we help organizations develop the right tools, content and implement technology to support sales teams in all of the stages of the buyer’s journey, while keeping a close eye on conversion and revenue metrics to adjust accordingly.
Sales Enablement is all about increasing sales productivity and helping them use the right channel to get in touch with their potential customers. In other words we work to increase sales productivity by following up at the right time, in the right channel, to increase sales conversion rates.