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Frequently Asked Questions


What is inbound marketing?

Inbound marketing is a marketing strategy whose main objective is to attract people’s interest while they are in the different stages of the buying journey. This is achieved through distributing useful, relevant, and valuable content on the various channels where we connect with potential customers to quickly transform them into qualified leads that can be worked on with the sales team.

This way, it is possible to find customers from the first touch and accompany them throughout their journey by offering unique experiences, achieving loyalty, and converting them into brand advocates.

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What does smarketing mean?

Smarketing is the effective alignment of marketing and sales teams. The goal is to be a team that complements each other and has a shared vision of goals and objectives to be able to evaluate the progress made and make the necessary adjustments to meet the established goals. To learn more about Smarketing, click here.

What is a Buyer persona?

The buyer persona or customer profile is a semi-fictional representation of the ideal customer. It helps you define who this audience is that you want to attract and convert and, above all, enables you to humanize and understand a target audience.

It is an archetype of the consumer that combines the ideal characteristics for a specific product or service. It is defined using detailed socio-demographic data and information on their online, personal, and professional behavior and the relationship with the company offering this product or service.

Having a Buyer persona is to obtain a clear idea of our ideal customer and to design more effective and specific marketing actions for each phase of the purchase cycle.

What is user experience?

User experience, also known as UX (user experience), focuses on the end user’s overall experience, including their perceptions, emotions, and responses to a company’s product, system, or service. It is defined by criteria that include ease of use, accessibility, and convenience.

At PinkPiano Inc, we study your customers in detail to design platforms and content with which they can truly identify. The digital interaction of a casual or sporadic digital media user differs from that of an intensive user.

What is ABM?

Account-based marketing, or ABM, is a growth strategy in which marketing and sales work together to create personalized shopping experiences for high-value accounts, which have been identified as such by both teams as part of the business objective. When ABM is implemented, the improvement in the results of B2B strategies is remarkable, as well as the increase in ROI and a boost in customer loyalty. To learn more about ABM, click here.

What is ARR?

Annual Recurring Revenue, or ARR, is a metric that quantifies the recurring revenue from our overall sales. It is one of the most used metrics by startups with SaaS or subscription business models.

When the ARR (which could also be Monthly) is monitored, your company can identify with greater precision what the expected long-term revenue is and, thus, be able to organize itself internally since, with this metric, it is possible to identify your primary needs and, in this way, allocate resources to the most efficient strategies.


How can I sustainably accelerate the growth of my business?

Although there are many different ways in which you can accelerate the growth of a business, if you are looking for sustainable and profitable results in the long term, the first step would be to define the way forward, that is, the strategy.

Once the route has been traced, the specific steps or actions to be carried out can be proposed, executed, and subsequently measured.

Are you looking for creative ideas to give your business strategy a twist?

How can I start working with you?

Before getting to work, we want to meet you and discover your challenges and dreams.

We also want you to get to know us and thus discover if it is possible to align our visions and talents to achieve success.

This is the little nudge you need to boost your business strategy. Here are five reasons to book a call today.

Taking the first step can be difficult, but from now on, you will no longer be alone on this journey. 

Let’s be allies!

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Why PinkPiano Inc?

For more than 20 years, we have been dedicated to challenging the value of the marketing “function” in the industrial sector. We have become almost obsessed with learning and implementing the best practices and technology in the world in everything we generate. This passion has also been nourished by the enormous empathy and knowledge that our clients and their projects have left us, to which we have been able to add value by covering those areas of opportunity that the market has left for the industrial and manufacturing segment.


What is internal communication?

Communication between the people who drive the business every day goes unnoticed in organizations.

However, this is key for the team to achieve their goals, get motivated and eventually become preachers of the brand philosophy.

A business that can be understood, valued, and transmitted by the entire team practically grows itself and is much more likely to remain with this trend in the long term. 

We need to prioritize enabling communication among our teams to empower them.