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Strategic plans
We approach it on four fronts:
Strategy
Tactics
Analytics
Technology
We love strategies; we think about them all day!
We are very clear that without a strategy, no marketing or sales effort has a good result.
Depending on the needs of your business, we will work with you to achieve your measurable goals in 3, 6, 9, and 12 months.
Content Marketing
On average, B2B companies dedicate 30% of their budget to content creation.
Who is supporting your content creation? Do they have the necessary experience? Do they create and implement specialized content marketing for the industrial and manufacturing sectors?
90% of the content developed by marketing is not used by sales, according to the American Marketing Association.
Additionally, marketing teams create content that only sometimes converts since the buyer persona needs to be taken into account, the purchase stage in which they are, and the problems they face.
Digital Campaigns
Digital advertising can help you accelerate pipeline generation by attracting and impacting a specific ideal customer.
However, not all companies know how or have the resources to align paid digital campaigns with the rest of their channels.
We can help you make the most of your advertising budget by combining it with inbound marketing, content marketing, and automation.
Measurement and analysis
How much revenue do your marketing efforts generate? What is the return on investment?
You can count on us to convert data into useful information for decision-making. We want you to maximize your investment!
Digital customer experience
Today more than ever, your company must have all the digital channels and tools so that your clients have access to what interests them and require during their purchase process.
After interacting with your company within the digital environment, we must ensure that their perceptions exceed their expectations.
At PinkPiano Inc, we study each of your clients to design platforms and content with which they genuinely identify.
The digital interaction that a casual or sporadic user of digital platforms has is different from an intensive user.
Let's work together so that your company is in the right place and time.
Account Based Marketing
We know how important it is to focus our efforts on the clients you have to win, those with whom we have a high probability of doing business, and above all, we know that we could provide them with all the value with our services.
This is why we love ABM. Looking for key accounts with whom we want to do business and working personalized messages for each one of them is one of the most effective ways to establish long-term relationships.
What better strategy than to develop different messages with information of interest to each of these people, accompany them and guide them, in a non-invasive way, toward the decision-making we are looking for.
Social media strategy and management
Publishing valuable and recurring content on your social networks can generate three times more sales leads than traditional marketing. We can help you create helpful information so your followers become loyal customers.
It is not only the frequency but the value of your content!
Digital Paid Advertising
Paid ads on the google ads network allow you to showcase what makes your business unique and reach customers looking for what you offer. Thanks to this, you can increase the number of calls you receive, visits to your website, and projects you win.
And best of all... you only pay if they click on your ad!
